Typically when an Apple commercial comes on I am glued to the TV. They are such simple commercials that always grab my attention. Every Apple commerical makes me realize how much of an “Apple Addict” I am because I always want the new product they are advertising.

The iPad Mini commerical was my most recent favorite Apple commercial. This ad is introducing Apple’s new iPad Mini alongside the original iPad. I think this ad is trying to convey to consumers that the mini version can do just as much as the original iPad can do. The simple music and stark white background doesn’t distract us which allows all attention to be on the iPad. This commercial doesn’t tell a story as much as some ads do. This ad can be considered the Plain Folks Pitch because of the simplicity that is being associated with the product and the only text we see is at the end when it says “iPad Mini”.


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